
The smell in short
It smells mostly woody and patchouli. Papyrus at the top, patchouli and vetiver in the middle and birch and cedar at the base.
- Came out
- 2011
- Lasts
- 6 to 9 hours
- Best in
- fall
Private Label notes
Top notes
What you smell first
Heart notes
The main smell
Base notes
What stays on your skin
Smell profile
Main accords
How strong each part of the smell is
Best seasons and time of day
Jovoy Private Label EDP in detail
Jovoy is the house behind Private Label EDP. It comes as Eau de Parfum.
How far it spreads
Its sillage is strong. People around you will notice it. Two sprays are usually enough. It spreads further than Pacifica Dream Moon unisex and Zara Magnificent Black.
Private Label through the year
It is at its best in fall and winter. It is less suited to summer. From best to least suited, the seasons are fall, winter, spring and summer.
When in the day to wear Private Label
It is easy to wear from morning to evening.
How long it lasts
This is a long lasting scent: expect about 6 to 9 hours on skin. As an Eau de Parfum, it has more perfume oil than an Eau de Toilette, which helps it last. It lasts longer than Pacifica Dream Moon unisex. Base notes like birch and cedar are the part that stays longest on the skin.
Its style
The strongest accord is woody (100%), followed by patchouli and warm spicy. You will probably like it if you enjoy woody and patchouli smells and notes like patchouli and birch. Less obvious notes include labdanum. Perfume fans rate it 4.04 out of 5.
More from Jovoy
This house has 21 perfumes on iPerfume. The most popular ones are Paris Fire At Will, Paris Incident Diplomatique and 21 Conduit St.
More from this line
There is 1 other version of this perfume, released in 2011.

Private Label dupes and alternatives
These perfumes have a close smell: Pacifica Dream Moon unisex (8 shared notes), Reminiscence Patchouli (6 shared notes), Zara Magnificent Black (5 shared notes) and Stephane Humbert Lucas 777 Taklamakan (5 shared notes). For a cheaper option, Zara Magnificent Black starts from €59.




More questions
When did Private Label come out?
It came out in 2011.
Can women wear Private Label?
It is made for men, but anyone who likes the smell can wear it.
How much does it cost?
About €133 in Europe.






